Concentrated product range and attractive highlights ensuring an exciting sector overview

“Best Innovation”, “Best Practice” and “Germany at the counter” all celebrating their premiere

When it is a matter of quality, expertise and trends in the dairy products, frozen foods, meat and sausage products areas, then the three Düsseldorf food fairs InterMopro, InterCool and InterMeat are the highlight of 2012. This year the three international trade fairs are being held from 23 to 25 September in Düsseldorf. Four months prior to the event a total of approx. 400 exhibitors from 17 nations have registered for the sector fair. In particular, innovative, smaller and medium-sized companies are showing increased interest.

In exhibition halls 9 and 10 trade visitors can expect a clearly arranged structure, which not only clearly partitions the three sectors Mopro, Cool, Meat, but also the range of food and technology. Optimum orientation is thus guaranteed.

Celebrating its premiere this year is the “Best Innovation” initiative. Here all exhibitors have the opportunity to apply and enter their new products. A jury will make a pre-selection based on all entries from which the trade fair visitors can select their favourites for the 2012 Best Innovation Award.

Another new feature this year is the “Best Practice” special area, which among others reflects the retail‘s great interest in the food fair trio, as the retail itself will be in action here: 18 renowned retailers, who have already impressively demonstrated in practical applications how to use creative ideas to transform a refrigerated counter into an eye-catcher, will be presenting their formulas for success live.

The “Germany at the counter” study, which is being presented at InterMopro, InterCool and InterMeat for the first time, will be particularly exciting. But the initial results already reveal: a surprisingly large number of factors anchored in depth psychology influence our purchasing decision in a completely sub-conscious way, particularly at the service counter and the self-service refrigerated fresh food counter. You will be able to find out just which factors these are and how retailers can skilfully use the knowledge of these factors in its dealings with their shoppers and its product presentation at the food trio in September.

InterMopro, InterCool and Inter Meat 2012 are open from Sunday, 23 September to Tuesday, 25 September 2012 in exhibition halls 9 and 10 at the Düsseldorf Exhibition Centre, each day from 10.00 am – 6.00 pm. The day ticket costs EUR 33.-, when purchased online EUR 21.-. A two-day ticket is available for EUR 50.-, online for EUR 38.-. All admission tickets entitle the holder to free travel to and from the event using local transport operated by the Rhine-Ruhr Transport Authority (Verkehrsverbund Rhein-Ruhr - VRR).