RFID labelling

RFID - the smart revolution

What do the European Championships 2012, a freezer display cabinet at a real Future Store and the Vatican Library have in common? It is the use of RFID. No bigger than a grain of rice, RFID chips are very versatile in their use. Vilified by some as”Big Brother“, others see RFID as a brilliant technology, even though this technology is by no means new.

RFID - the smart revolution - RFID - the smart revolution

Interview with Dr. Gerd Wolfram, Managing Director MGI METRO Group Information Technology real;- future-store

As one of the first commercial enterprises, METRO GROUP already started in 2004 to gradually introduce RFID – from production facilities for the manufacturers all the way to incoming goods in the markets and chain stores. RFID technology does not stop at the shelf, but includes it. What is new is the use of RFID in the refrigerated display cases. In our interview, Dr. Wolfram, Managing Director MGI METRO GROUP Information Technology, talks about experiences made so far and the importance of international standards for a nationwide application of RFID technology.

Interview with Dr. Gerd Wolfram, Managing Director MGI METRO Group Information Technology real;- future-store - Intelligent quality assurance with RFID

Interview with Erion Elmasllari, Fraunhofer Institute for Applied Information Technology FIT

Scientists at the Fraunhofer FIT have developed a system that warns consumers through a ring on their finger that vibrates when they reach for unsuitable products. The technical requirement for this is RFID identification of the products, which the ring is able to read out. Erion Elmasllari from the Fraunhofer FIT talks about the difficulties and the requirements that make a sensible use of this system possible in retail.

Interview with Erion Elmasllari, Fraunhofer Institute for Applied Information Technology FIT - “Magic Ring" as a directory during shopping