Digital Signage on the deep freezer?
Japan and Korea lead the way: Digital Signage appliances and technics boom and this market doubles each year. But is there a real benefit from animated pictures in the frozen food sector?
The market for Digital Signage doubles each year. High investment costs face scepticism, unrealistic expectations and unexpected technical issues. Korea and Japan are pioneers. In Germany the boom is imminent. In the food trade, the frozen foods department certainly will not lead the way.
- Advertising screens for the frozen foods department
Interview with Sylvester Greiter from V-Markt
Georg Jos. Kaes GmbH operates supermarkets in Southern Bavaria under the name of V-Markt, along with home improvement stores, fashion stores, gas stations and car washes. The head office of the owner-operated family business is in Mauerstetten near Kaufbeuren. In 2009, business volume was at 620 million Euros. In this interview Sylvester Greiter answers our questions about the frozen food segment. He is responsible for many areas, from logistics to purchasing petroleum all the way to press relations.
- Customers prefer to grab a pizza from farther down
Interview with Torsten Eichinger, Managing Director MCS Marketing and Convenience-Shop System GmbH in Offenburg
Frozen food products are an important market segment for gas station shops. Nonetheless, business has gotten tougher since supermarkets are open longer in the evenings, explains MCS Managing Director Torsten Eichinger.
- Ice cream and pizzas are still the fast sellers at the gas station