Slow-Shopping: New old shopping trends

The trend is apparent and well known: Home-cooking has replaced going out to restaurants on the weekends in many German households. Inspired by television cooking and Hosting-shows fired up couples or singles have started to compete against each other unobserved by television cameras for the title of "Best Host in the Circle of Friends". Of course, the food is the main focus, as homemade as possible, convenience products are not an option. Supermarkets are adapting to the growing home-town catering community and are offering "Slow-Shopping” - as an enjoying and relaxing experience.